THE PROBLEM FACED BY STARBUCKS IN 2008 Store shutdown nationwide In 2008, Starbucks forced to shutdown 600 stores meanwhile additional of 300 stores was close in the following year. Starbucks lay off total of 6,700 employees 2. Global Financial Crisis 2008 This caused US economy to face inflation which lead to lower purchasing power among US consumer. Therefore, people seems to ignore Starbucks's coffee due to its high pricing. 3. Profit loss Company profit surge by 28% in 2008 compared than its previous year profit earning 4. Expansion of branch Starbucks rapidly expand their branches nationwide distract the company's main aim which is ...
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